Job Description

Director Of Product Marketing

No visa sponsorship available. Must be a US Citizen (no Greencards). Looking for candidates located in the Austin, TX with travel to Cedar Park, TX (HQ) and Florida/other. Able to work remotely.

An Idea Was Born

Since 2018, Terradepth has been gaining attention in both the government and commercial organizations. Like many great ideas, Terradepth started on the back of a napkin, but it didn't stay there. Our CEO, Joe Wolfel, a former Navy SEAL, saw an idea of how to disrupt the way the world looks at the ocean and voila, Terradepth was born.

Why Fit Matters

Let's start with you! If you meet our requirements for the role, and this sounds like you, you may just be the person we are looking for:

1. Do you have an entrepreneurial mindset? We are a fast-paced, dynamic startup environment where you will drive product marketing, operate independently and resourcefully to build things from the ground up. This is a skilled hands-on marketer and product marketing leadership role.
2. Are you data driven? Have you successfully gone after and analyzed market data and customer insights to help drive decisions and make improvements (I.E. setting and tracking KPI).
3. Industry background: Do you have a background in hydrography, hydrographic survey, oceanography, maritime robotics, bathymetry, acoustic sensing, acoustic sensor data processing, or similar fields?

Given all that, it's not going to matter how smart or competent you are if you're not a good cultural fit. We demand that our people adhere to our values: Speed, Discipline, and Collaboration. We also expect team cohesion while avoiding groupthink which is a difficult balance to maintain. Before we get into the details of the day-to-day duties, let's get down to the ocean floor. What you do, how you do it, and why you want to work here matters. Think you've checked all those boxes?...then keep on reading.

The Ocean Is Our Swim Lane

We are increasing human interaction with the ocean by using our high-tech autonomous submersibles to collect comprehensive, high-resolution ocean data. We do this to empower society with information and knowledge crucial to the sustainable advancement of a variety of key industries. Interested? Great! Immerse yourself and see if you have the fins to swim in our pool.

Our Peeps

We are ocean enthusiasts, technologists, problem solvers, and makers dedicated to advancing ocean exploration. We are pioneers and made up of, to name a fewroad bikers, chess players, dog lovers, world travelers, military veterans, and an array of individuals with diverse technical backgrounds. We have family people, single people and people who refer people. And if we're being honestwe like each other.

Getting Into The Details

As we continue to bring awareness of Terradepth to the marketplace, we are looking for an exceptional Director of Product Marketing. As a key member of Terradepth's team, the Director of Product Marketing is responsible for the positioning, messaging, and go-to-market for our products and services across commercial and government markets. This role requires developing a detailed understanding of customer personas, their "jobs to be done", the customer's buyer journey, and translating this understanding into compelling content, tools, and programs for our customers, sales team, and partners. The Director of Product Marketing develops and executes product marketing plans, manages product launches, and with marketing, drives market adoption and sales growth. The role collaborates with cross-functional teams, including Product Management, Marketing, Product Development, Sales, and Customer Support, provides input to the product roadmap, and ensures that the customer's buying experience exceeds market expectations and achieves business objectives. The Director of Product Marketing will scale the product marketing function as Terradepth's business and product family grows.

Teamwork, accountability, partnership, and leadership are key traits we look for. As team-members we strive to be humble enough to learn but confident enough to execute. We love curiosity without distraction. As leaders in our organization and threaded into our day-to-day activities it is our commitment to support, invest in and stretch our employees to help them achieve their ultimate career goals.

Still Interested? Let's Wrap This Up With What Else You Need To Know

Essential Functions

• Market Research - Acquire in-depth knowledge and serve as a go-to internal expert on our target markets, segments, user personas, buyer personas, competitors, and partners. Educate the company on customer requirements, market trends, and competitor capabilities.
• Positioning & Messaging - Create the story of our products and services. Deeply understand our prospects and customers, identify their challenges, and articulate the unique value that Terradepth's capabilities and solutions bring to them. Develop compelling positioning and differentiation and express it through accessible omni-channel copy, presentations, programs, and sales & marketing tools.
• Packaging & Pricing - Understand customer willingness to pay and competitive pricing strategies. Collaborate with our Product Management and Sales teams to create the packaging and pricing for our products and services. Implement pricing, proposal, and contracting procedures with Sales, and Finance.
• Go-to-Market - Define and own the go-to-market and execution plan for our products and services. Develop integrated marketing plans in collaboration with Product Management, Marketing, and Sales. Launch new products and services and generate market lift-off for them.
• Sales Enablement - Create and deliver compelling sales programs, tools, and training to Sales and partners. Support our sales and marketing efforts as a thought leader and subject matter expert, participating at all phases of the buyer's journey. Deliver educational and inspiring presentations at industry, customer, press, partner, and analyst meetings.
• Promotions: Develop compelling promotions and campaigns for our products and services in collaboration with the Product Management and Marketing. Implement promotional guidelines and sales enablement materials in partnership with Marketing, Sales, and Finance to maximize impact and revenue.
• Process Creation - Implement and manage effective product marketing processes, routines, and communications.

Requirements:

• Ten (10)+ years of experience in a customer-facing role (Product Management, Product Marketing, Technical Sales, Customer Success, etc.), of which (five) 5+ is in a Product Marketing role, and (three) 3+ years is in a pre-series C company.
• A technical or science degree or equivalent experience in a technology related role.
• Experience with commercial and government go-to-market.
• Experience understanding and communicating with technical product buyers and users.
• Entrepreneurial, data-driven, and creative in achieving goals.
• Outstanding communication skills.
• Ability to digest data, extract insights, and translate these into an actionable plan of action.
• Attention to detail and an eye for quality design and copy.
• Ability to deftly and collaboratively execute cross-functionally.
• Excitement to come onboard as our product marketer and develop our practice from scratch.
• Love the ocean and ocean technology.
• Travel up to 20%

If we've piqued your interest, we hope you pique ours Please follow the prompts to apply.

Salary Description: up to $175,000.00

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