Job Description

About Us

Directed IRA, a trade name of Directed Trust Company, is a leading self-directed retirement account custodian empowering investors to build wealth through alternative assets like real estate, private equity, crypto, and more. Founded by tax attorneys Mat Sorensen and Mark J. Kohler, Directed IRA operates under strict regulatory oversight with annual audits and examinations by banking regulators. In addition to Directed IRA, Mat Sorensen is a nationally recognized attorney, bestselling author, and educator on self-directed investing.

Across both brands (@DirectedIRA and @MatSorensen), we are committed to delivering industry-leading education and resources to help investors take control of their financial future.

About the Role

We are seeking a strategic, creative, and detail-oriented  Social Media Manager to lead and grow our digital presence across Instagram, YouTube, LinkedIn, Facebook, TikTok, and more. This role will oversee the content strategy, production pipeline, and engagement efforts for both Directed IRA and Mat Sorensen’s personal brand. You will work closely with the marketing team, video editors, and leadership to create content that educates, inspires, and converts.

Key Responsibilities

• Develop and execute social media strategies that grow audience, engagement, and leads across both brands.
• Plan, schedule, and post daily content, including short-form video, reels, carousels, quotes, and educational posts.
• Repurpose webinars, podcasts, live streams, and video content into platform-specific social media assets.
• Write compelling captions, hooks, and headlines aligned with each brand’s voice and audience.
• Monitor social performance analytics, report on KPIs, and adjust strategies based on data insights.
• Actively engage with followers, reply to comments and messages, and build community relationships.
• Stay current on social media trends, platform updates, and finance/alternative investing news.
• Coordinate social media campaigns for launches, events, webinars, and new content releases.

Qualifications

• 2+ years managing social media for a brand, company, or public figure (experience in finance, investing, or education is a plus).
• Proven success in growing and engaging audiences on Instagram, YouTube, LinkedIn, and other key platforms.
• Excellent copywriting, storytelling, and content creation skills—especially for short-form video and captions.
• Strong understanding of content strategy, SEO basics, and social media optimization (SMO).
• Proficiency with tools like Canva, Adobe Suite, CapCut, or similar platforms.
• Strong analytical skills with experience using social media management and reporting tools.
• Ability to manage multiple brands with different tones and objectives.
• A creative self-starter who thrives on collaboration but can work independently.

Bonus Points

• Experience with YouTube channel management, including thumbnails and optimization.
• Familiarity with self-directed IRAs, alternative assets, or private investing.
• Podcast promotion, influencer marketing, or campaign management experience.
• Light video editing or design capabilities.

Perks & Benefits

• Competitive salary (Depends on Experience) + performance-based bonus
• Flexible schedule and fun, collaborative work environment
• Access to exclusive content, events, and industry networking
• Opportunity to grow with a mission-driven, fast-scaling company
• Salary Position (Pay is based on experience- $55,000-$70,000)

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