Job Description

About International Study Network (ISN): International Study Network (ISN) is a forward-thinking edtech company committed to helping international students achieve their dreams of studying at top universities in the United States. Through our user-friendly, streamlined application process, we connect students from around the world with educational opportunities that best suit their academic goals. At ISN, we believe in making a global impact by offering ethical, transparent, and high-quality services to students, universities, and partners. Our mission is to guide students on their academic journey while ensuring they feel supported every step of the way. Our Values: CARE Our core values reflect who we are and guide everything we do at ISN: Commitment We put students first, ensuring their aspirations and needs remain at the heart of everything we do. Commitment We put students first, ensuring their aspirations and needs remain at the heart of everything we do. Accountability We uphold the highest ethical standards and are dedicated to fairness, integrity, and transparency in every action we take. Accountability We uphold the highest ethical standards and are dedicated to fairness, integrity, and transparency in every action we take. Respect We treat all students, partners, and team members with the utmost respect and dignity, fostering a collaborative and inclusive work environment. Respect We treat all students, partners, and team members with the utmost respect and dignity, fostering a collaborative and inclusive work environment. Empathy We understand the unique challenges faced by international students and strive to provide compassionate, supportive guidance throughout their academic journey. Empathy We understand the unique challenges faced by international students and strive to provide compassionate, supportive guidance throughout their academic journey. Join us in creating a global impact and helping students achieve their dreams of studying at the world's best institutions. Be part of a team that values integrity, promotes ethical practices, and delivers top-notch services every day. Key Responsibilities: Lead Generation from Social Media Platforms: Develop and implement strategies to generate high-quality student leads from social media platforms, including Facebook, Instagram, WhatsApp, and LinkedIn. Use data-driven insights to optimize social media campaigns and improve lead generation performance across different channels. Build and manage targeted social media campaigns to attract international students interested in studying in the USA. Manage the Digital Marketing Team: Lead, mentor, and manage a team of digital marketing professionals, ensuring alignment with overall marketing strategy and objectives. Oversee daily operations, ensure deadlines are met, and maintain high-quality output from the team. Monitor team performance, provide feedback, and conduct training to enhance skills in digital marketing and social media engagement. Work with the creative team to develop engaging visual and written content for social media platforms, including posts, ads, videos, and infographics. Ensure content is aligned with ISN’s brand identity, resonates with the target audience (international students), and is tailored to each platform. Innovation in Social Media Marketing: Stay updated on the latest trends, tools, and innovations in social media and digital marketing to introduce new strategies. Experiment with new formats, channels, and tactics to drive engagement and enhance ISN’s online presence. Test and implement emerging platforms and technologies to explore new student recruitment opportunities. Collaboration with Other Creators: Build relationships and collaborate with influencers, content creators, and educational partners to amplify ISN’s reach and engagement. Partner with social media creators and thought leaders to co-create content that resonates with international students. Negotiate and coordinate influencer campaigns that align with ISN’s mission, ensuring authenticity and high-quality promotion. Analyze Campaign Performance: Monitor and analyze the effectiveness of social media campaigns, using insights to make data-driven decisions. Track social media metrics (reach, engagement, conversion rates) to assess the impact of content and campaigns. Prepare regular reports on campaign performance for senior management. Collaboration with Cross-Functional Teams: Work closely with admissions, content, and design teams to ensure all marketing efforts are aligned and consistent. Collaborate with external partners, influencers, and educational organizations to increase brand visibility and reach. Budget Management: Manage the social media marketing budget, ensuring optimal allocation of resources for maximum return on investment (ROI). Make strategic decisions regarding paid social media campaigns to ensure cost-effective lead generation. Qualification and Skills: Bachelor’s degree in Marketing, Communications, Business, or a related field At least 3-5 years of experience in digital marketing, particularly focused on social media lead generation and managing successful campaigns across platforms (Facebook, Instagram, WhatsApp, LinkedIn). Proven experience in leading digital marketing teams and collaborating with influencers and content creators to boost engagement and brand reach. Proficient in social media marketing tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights). Skilled in paid social media advertising (Facebook Ads Manager, Instagram Ads, LinkedIn Ads) and familiar with content creation tools like Canva, Adobe Creative Suite, and video editing software. Knowledge of SEO, SEM, and email marketing strategies is essential. Ability to develop innovative and creative marketing strategies that drive student engagement and lead generation, with a strong creative vision and understanding of design and branding principles. Strong leadership and team management abilities, with experience in motivating, mentoring, and managing digital marketing professionals. Excellent organizational, communication, and project management skills to ensure high-quality deliverables and achievement of marketing goals. Proven ability to build partnerships with influencers, content creators, and external collaborators to enhance brand visibility. Strong relationship-building skills for working cross-functionally with internal teams and external partners. Expertise in analyzing social media metrics and campaign performance, making data-driven decisions to optimize strategies, and reporting on campaign effectiveness to management. Strong problem-solving skills and a strategic mindset. Ability to stay updated with the latest trends, tools, and techniques in digital marketing and social media, with a willingness to experiment with new platforms and approaches to maintain a competitive edge. Excellent written and verbal communication skills, with the ability to craft compelling content and clear messaging that resonates with target audiences. Experienced in creating engaging social media posts and digital marketing copy. Passionate about using digital marketing to support international student recruitment and educational initiatives. A strong understanding of the challenges faced by international students seeking education abroad is highly beneficial. International Study Network LLC (ISN) is a pioneering EdTech startup dedicated to streamlining the university application process for international students seeking education in the United States. We provide a seamless, technology-driven platform that connects students with universities, helping them navigate the complexities of the application process. ISN is seeking a dynamic and results-driven Business Development Manager to expand and grow our global subagent network. This role will involve identifying, onboarding, and managing relationships with educational agents who represent ISN to students in various countries. The ideal candidate will have a strong understanding of international student recruitment, excellent relationship-building skills, and the ability to drive business growth in target regions. Team Lead – International Student Recruiter (USA) Full time On Site In Person | Hyderabad, India |Full-TimeISN is seeking a proactive and enthusiastic International Student Recruiter to join our team in India. The recruiter will play a key role in generating leads and engaging prospective students interested in studying in the U.S. by leveraging social media platforms, particularly WhatsApp. This role involves connecting with potential students, answering inquiries, and guiding them through the initial stages of the application process. International Study Network LLC 13101 Preston Road Suite 110 #3536 Dallas, Texas 75240 United States #J-18808-Ljbffr International Study Network LLC

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